Creative Tampere works towards improving the creative economy in the Tampere region. It was started as a business development programme that ran between 2006 and 2011. From the beginning of 2012 Creative Tampere's work in furthering the creative economy and creative industries has continued. The main thrust of Creative Tampere's work is in guiding businesses, training, projects in specific fields, creating a centre for creative industries, and creating a new centre for the media industry.
In addition, Creative Tampere is organising the Creativity World Forum 2013 event, which is the world's largest annual conference for the creative economy. It is also involved in making political suggestions with the aim of supporting the creative industries to the European Commission. The Avoin Tampere (Open Tampere) programme also started at the beginning of 2012, and it continues work started by Creative Tampere in cross-sectoral development work and the supporting of innovations that are not industry-specific.